The Conscious Consumer

Conscious:  A Back Story 

I'm an Academic & a Mum of 3 .  When not juggling a baby, Tween & Teen I write books and teach at a Major University.  A few years ago my Academic & Mummy Worlds collided when I began to put my skills as a trained researcher toward finding safe, healthy, and quality made products for my family.  Switching to a Clean(er) lifestyle was expensive and time consuming.  Our family went through a lot of non-toxic but dud products along the way.  After other moms confided that they were intrested in buying better products but couldn't afford to find out that $10 Shampoo was a dud I realized, I had information that others needed.  Now You Don't have to waste time and money cleaning up your own consumption! I pick a product type.  I do the research.   I put the products through a test run for taste, quality, and truth to claims.  And you benefit with reviews written in a langauge we all understand.